
In 1980 Rolls-Royce Motors was acquired by Vickers. In 1998 Vickers decided to sell Rolls-Royce Motors. The leading contender seemed to be BMW, who already supplied engines and other components for Rolls-Royce and Bentley cars. However their final offer of £340m was outbid by Volkswagen, who offered £430m.
However Rolls-Royce plc, the aero-engine maker, decided it would license certain essential trademarks (the Rolls-Royce name and logo) not to VW, but to BMW, with whom it had recently had joint business ventures. VW had bought rights to the "Spirit of Ecstasy" mascot and the shape of the radiator grille, but it lacked rights to the Rolls-Royce name in order to build the cars. Likewise, BMW lacked rights to the grille and mascot. BMW bought an option on the trademarks, licensing the name and "RR" logo for £40m, a deal that many commentators thought was a bargain for possibly the most valuable property in the deal. VW claimed that it had only really wanted Bentley anyway, and in sales terms this was the stronger brand, with Bentley models out-selling the equivalent Rolls Royce by around two to one.
BMW and VW arrived at a solution. From 1998 to 2002 BMW would continue to supply engines for the cars and would allow use of the names, but this would cease on January 1, 2003. On that date, only BMW would be able to name cars "Rolls-Royce", and VW's former Rolls-Royce/Bentley division would build only cars called "Bentley". Rolls Royce's convertible, the Corniche, ceased production in 2002.
3 Comments:
Choosing a more recent model of wedding automobile for your special day, like a black Rolls-Royce Phantom rent, not solely shows a consciousness of extraordinary style, however could have sensible benefits, as well.
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The Rolls Royce Silver Cloud model was created from 1955 to 1966. it's successor of the Silver Dawn vary and therefore the precursor of the Silver Shadow vary. Cars from this series are for turned on collectors and vintage automobile devotees.
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Rolls-Royce cars are thus in style that there's even a mass market out there for used Rolls-Royces, with uncountable dealerships scattered all round the country. Considering their immense beginning worth it's conjointly value mentioning that they barely appear to depreciate, instead staying as a mostly impossible standing image for as long as they are sorted fastidiously and are professionally maintained.
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